


ChatGPT, Gemini, Claude and Copilot rarely agree. A brand can lead in one model and be missing from another. Track only one, and you see part of the picture.
Coverage also depends on the plan you buy. We checked eight trackers model by model, looked at why LLM results differ, and added our own per-model tracking data.
An LLM visibility tracking tool runs a set of prompts through large language models and AI search engines on a schedule. It saves each answer and measures how your brand shows up, so you can see change over time.
For each model, it notes whether your brand is recommended, merely mentioned or missing. It also logs the cited URLs, the competitors that appear and how the answer describes you.
The category has many names: LLM visibility tool, AI visibility software, LLM brand monitoring, AI search analytics. They all do the same job. Our glossary entry on LLM visibility defines the core terms.
Look for a tool that keeps results separate by model. A blended score can hide that you’re strong in Gemini and invisible in ChatGPT.
Each AI engine has its own model, retrieval system, search index and rules for picking sources. Put the same question to two engines and you can get different brands and different sources, in a different tone.
Answers also change within one model. In a SparkToro study, ChatGPT and Google’s AI gave the same brand list twice less than 1 time in 100.
Claude was only slightly more consistent. So a tracker should report how often you appear across runs and models. A position from one answer tells you very little.
We read each vendor’s product and pricing pages in October 2026 and compared the tools on five questions.
Disclosure: Ansvisor is our product. We list it first for teams that want open-source, self-hostable AI visibility tracking; other tools fit better for the cases noted below.
| Tool | Best for | Models covered |
|---|---|---|
| Ansvisor | Open-source, multi-model tracking | ChatGPT, Gemini, Copilot, Perplexity, AI Overviews and AI Mode, plus Claude on Enterprise plans. |
| Profound | Enterprises | Up to nine engines, including Claude, Copilot, DeepSeek and Exa Search. |
| LLM Pulse | Niche and regional models | Five included, with Claude, Copilot, Naver and Baidu among the add-ons. |
| AthenaHQ | Starting free on five models | Claude, AI Mode and others on paid plans. |
| Peec AI | Tracking a few chosen models closely | ChatGPT, Perplexity, Gemini, AI Mode and Copilot. |
| Otterly.AI | Budget tracking with Copilot included | Claude, Gemini and AI Mode as add-ons. |
| Semrush AI Visibility Toolkit | SEO teams | ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews. |
| Ahrefs Brand Radar | Market-level comparisons | Seven engines, including Claude and Copilot. |
Best for: teams that want every major model in one open-source tracker they can self-host.
The open-source code covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, plus ChatGPT Shopping. Results stay separate by engine.
Each stored answer shows mentions, sentiment, cited URLs and competitors. AI traffic analytics then shows which models actually send visitors.
Pricing: cloud plans differ in model coverage. See the pricing page.
Strengths
Limitations
Best for: enterprises that need many engines across languages and regions, under one contract.
Profound tracks up to nine engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search.
It runs prompts daily and keeps all-time history on Enterprise. Prompt Volumes shows what people actually ask AI.
Pricing: a free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and AI Overviews. Enterprise is custom.
Strengths
Limitations
Best for: agencies and global brands that need niche or regional models.
LLM Pulse includes ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini on every plan. Claude, Copilot, DeepSeek, Meta AI, Naver AI Briefing and Baidu AI are among the paid add-ons.
Qwen, Mistral and Brave AI are available through sales. Agent Analytics also reports which AI crawlers and agents visit your site.
Pricing: the weekly Starter plan starts at 49 euros per month, with a 14-day trial for eligible new customers.
Strengths
Limitations
Best for: teams that want to start free on five models and add more later.
AthenaHQ covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot on its free Essential plan. Paid plans add Google AI Mode, Claude, DeepSeek, Meta AI, Mistral and more.
It tracks prompt-level visibility and share of voice, plus sentiment and citations. It also connects to GA4 and Google Search Console.
Pricing: free Essential plan, Starter at $295 per month, and custom Enterprise pricing.
Strengths
Limitations
Best for: teams that want to track a few chosen models closely.
Peec AI names ChatGPT, Perplexity, Gemini, Google AI Mode and Copilot on its site and docs. For each model it reports how visible you are, your position in the answer and the sentiment. Tags group related prompts.
Price is tracked prompts times active models times tracking frequency. You pay for the models you switch on.
Pricing: see the vendor’s pricing page.
Strengths
Limitations
Best for: budget multi-model tracking with Copilot included.
Otterly.AI includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan. Gemini, Google AI Mode and Claude are paid add-ons.
It tracks mentions, average position and citations, and sends alerts when brand mentions change.
Pricing: from $29 per month for 15 prompts, with a free trial.
Strengths
Limitations
Best for: SEO teams that want model-level AI data next to keyword data.
The Semrush toolkit covers ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, according to Semrush. Claude and DeepSeek are on its enterprise AIO plan.
You also get an AI Visibility Score, prompt research with volume and intent, and daily prompt tracking.
Pricing: $99 per month as an add-on, with 25 tracked prompts and no free trial.
Strengths
Limitations
Best for: comparing model-level visibility for a whole market.
Ahrefs Brand Radar covers AI Overviews, AI Mode, Copilot, Gemini, Perplexity, ChatGPT and Claude. Ahrefs lists about 269 million monthly prompts for AI Overviews and about 28.5 million for ChatGPT.
Custom prompts can run daily, weekly or monthly, and AI Analytics shows which pages get AI traffic.
Pricing: small custom prompt allowances on paid Ahrefs plans, plus a paid index add-on. See the vendor’s pricing page.
Strengths
Limitations
Almost every tool covers ChatGPT, Gemini and Google’s AI features. The real differences are in two models.
| Tool | Claude | Microsoft Copilot |
|---|---|---|
| Ansvisor | Enterprise plans | Yes |
| Profound | Enterprise | Yes |
| Ahrefs Brand Radar | Yes | Yes |
| AthenaHQ | Paid plans | Yes, from the free plan |
| LLM Pulse | Add-on | Add-on |
| Otterly.AI | Add-on | Yes, every plan |
| Semrush | Enterprise plan | Not listed |
| Peec AI | Not stated | Yes |
Our open-source code covers Copilot, and Claude tracking is available on Enterprise plans. Coverage changes often, so check the plan page of any tool before you buy.
If you only need ChatGPT tracking, a narrower tool may be enough. For Claude, see our Claude visibility tracker, available on Enterprise plans.
A brand’s share of voice can differ several-fold between AI engines in the same month.
We track prompts about AI search across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Copilot and Perplexity. Over one month, that added up to 103,427 AI answers and 746,702 citations.
The engines also cite very different numbers of links.
| AI engine | Average links per answer |
|---|---|
| AI Overviews | 13.7 |
| Gemini | 12.3 |
| ChatGPT | 5.2 |
| AI Mode | 4.8 |
| Copilot | 4.5 |
Traffic told yet another story. ChatGPT sent 87% of our AI-referred visits.
Source: Ansvisor tracking data, September 15 to October 14, 2026. One brand and one prompt set aren’t a benchmark. Still, the spread shows why you need numbers per model.
Track mentions and citations separately, and break both down by prompt, model, competitor and date. A mention means the answer names your brand. A citation means it links to a URL as a source.
| Outcome | What it means |
|---|---|
| Mention without citation | The model knows your brand but uses other pages as evidence. |
| Citation without mention | Your page informs the answer, but the credit goes to another brand. |
| Both | The strongest outcome, and the one to protect when it appears. |
For sentiment and how models describe your brand, see our list of AI brand visibility monitoring tools.
Weekly tracking works for most prompt sets. Switch to daily runs around launches and active campaigns, and for high-value buying prompts.
Run the same prompts from the same location with the same settings. Then judge trends over several weeks. Single answers vary too much to read alone.
A mention doesn’t always produce a click. Pair answer tracking with referral data; several tools in this list connect the two.
LLM Pulse and AthenaHQ
LLM Pulse links GA4 and other analytics tools, and AthenaHQ connects GA4 and Search Console.
Ahrefs and Ansvisor
Ahrefs AI Analytics and our AI traffic analytics show which pages get AI visits.
Google Search Console
Search Console’s free generative AI performance reports show impressions in AI Overviews and AI Mode by page.
Bing Webmaster Tools
Bing’s free AI Performance report lists Copilot citations, but not clicks.
Not every AI-influenced visit carries a referral. Treat referral counts as a floor.
For the full market, see the best AI visibility tools. For rank-style reporting, compare AI rank trackers for LLM results, and for optimization work see the best AEO tools.
We keep results separate by engine, so you can tell whether a gap is specific to one model. One prompt set runs on every engine in your plan, from the ChatGPT visibility tracker to Gemini.
Every stored answer keeps its cited URLs, competitor mentions and sentiment. AI traffic analytics then shows which engines send visitors.
Start a 14-day free trial, or self-host the open-source project on GitHub.
Ansvisor, Profound, LLM Pulse, AthenaHQ, Peec AI, Otterly.AI, Semrush and Ahrefs Brand Radar track AI mentions across several LLMs. Ansvisor can also be self-hosted. Before you buy, compare which models each plan includes.
An LLM visibility tracker runs the same prompts in models such as ChatGPT, Claude, Gemini and Copilot. It logs mentions and citations per model, along with sentiment and competitors, and shows how they change over time.
Profound on Enterprise and Ahrefs Brand Radar include Claude. AthenaHQ includes it on paid plans, while LLM Pulse and Otterly.AI sell it as an add-on. Semrush offers it on its enterprise plan.
Each model has its own training data, retrieval system and source preferences. Answers also vary between runs of the same model. Track each model separately and measure how often you appear across repeated runs.
Weekly tracking fits most prompt sets. Run daily around launches and campaigns, and for high-value buying prompts. Keep prompts and settings the same, and judge trends over several weeks.
Co-founder at Ansvisor
Cihan Geyik is the co-founder of Ansvisor, an open-source, cloud-ready AI Visibility platform for AI Search. With more than 15 years of experience in digital marketing and growth, he writes about AI visibility, AI search, AEO, GEO, citations, and answer engines. He focuses on helping brands understand and improve their presence across ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI-powered discovery platforms.
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© 2026 Ansvisor. All rights reserved. Ansvisor is an open-source AI Search Intelligence Platform for AI Visibility. Ansvisor is a brand owned and operated by Empler AI Inc.

