


Your Google rank tracker can tell you a page sits in position 3. It can’t tell you whether ChatGPT named your brand when a buyer asked for a shortlist.
That blind spot created a new tool category. We compared 10 AI rank trackers on engine coverage, the evidence they keep and how you get access, and we note where each one falls short. If you only need Google, see our AI Overviews rank tracker tools.
An AI rank tracker is software that runs a fixed set of prompts in AI assistants and AI search features on a schedule. It records which brands each answer names, which URLs it cites and how that changes over time.
People also call it an LLM rank tracker or AI search rank tracking software. Whatever the name, it measures your presence inside generated answers.
AI answers change from run to run. In a January 2026 SparkToro study, volunteers ran 12 prompts 60 to 100 times each in ChatGPT, Claude and Google AI.
How often a brand appeared was far more stable than where it appeared. That’s why good trackers report a visibility rate across repeated runs. One position from one run tells you very little.
Reach differs by platform too. In a February 2026 Pew Research Center survey, 44% of US adults said they use ChatGPT.
In the same survey, 24% said they use Gemini, 17% Copilot and 6% Claude. Use numbers like these, plus your own referral data, to decide which engines to track first.
We reviewed each vendor’s website and documentation in October 2026 and kept only claims we could confirm there. Six questions shaped the review:
Platform lists change often. Confirm coverage on the vendor’s site before you buy.
Disclosure: Ansvisor is our product. We list it first for teams that want open-source, self-hostable AI visibility tracking; other tools fit better for the cases noted below.
| Tool | Focus | Engines |
|---|---|---|
| Ansvisor | An open-source AI search intelligence platform | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, Perplexity; Claude on Enterprise plans |
| Profound | Enterprise programs | ChatGPT, AI Overviews, Gemini, Copilot, Claude, Perplexity, DeepSeek |
| Peec AI | Marketing teams | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, Perplexity, with Claude as an add-on |
| Otterly.AI | Lightweight monitoring with alerts | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, Perplexity, Claude |
| Semrush | Existing Semrush users | ChatGPT and AI Mode in its toolkit, AI Overviews in Position Tracking |
| Ahrefs Brand Radar | Large-scale research | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, Perplexity, Claude |
| AthenaHQ | Broad model list and a free plan | Up to 11 models on paid plans |
| Scrunch | Enterprise monitoring plus a machine-readable site layer for AI agents | No full list on its homepage |
| Bluefish | Fortune 500 brand teams | Says it tracks 10+ LLMs daily |
| Promptwatch | Prompt tracking plus AI crawler analytics | ChatGPT, Gemini, Claude, Perplexity, DeepSeek |
Best for: teams that want one prompt set tracked across every major AI platform, with an open-source option.
The platform runs your prompts in ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot and Perplexity, and stores every answer. Claude tracking is available on Enterprise plans.
It reports mentions and exact cited URLs per platform, with competitor share of voice next to them. You also get query fan-out analysis, AI traffic analytics and an MCP server.
Pricing: the cloud version has a 14-day free trial; the self-hosted version is free software, with your own infrastructure costs.
Best for: enterprise teams juggling many brands and markets.
Profound tracks ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews. Its products include Answer Engine Insights, Prompt Volumes, Agent Analytics and Shopping.
Pricing: see the vendor’s pricing page.
Best for: marketing teams and agencies that want the main engines included by default.
Peec AI includes ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot in every plan. Claude, DeepSeek and other models are paid add-ons.
Its dashboard shows your visibility and position against competitors, plus sentiment. It also lists the source domains behind answers.
Pricing: see the vendor’s pricing page.
Best for: small and mid-size teams that want multi-engine monitoring with alerts.
Otterly.AI tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude. It reports brand mentions, link citations and competitor benchmarks.
It also sends alerts when mentions change and runs a content audit for AI search. There’s a public API as well.
Pricing: see the vendor’s pricing page.
Best for: teams that already run SEO in Semrush and want AI visibility in the same account.
The Semrush AI Visibility Toolkit includes Visibility Overview, Brand Performance, Prompt Research and Prompt Tracking. Its documentation names ChatGPT and Google AI Mode for prompt tracking.
AI Overview citations live in a different place: Semrush Position Tracking, next to organic rankings.
Pricing: see the vendor’s pricing page.
Best for: research teams that want market-wide AI visibility data on top of their own prompts.
Ahrefs Brand Radar covers ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot, Perplexity and Claude. Its AI Visibility Index models prompts from Ahrefs’ keyword database.
Custom Prompts let you add your own buyer questions and refresh them daily, weekly or monthly.
Pricing: see the vendor’s pricing page.
Best for: teams that want the widest model list, with a free plan to start.
AthenaHQ lists 11 models on its Starter plan, including ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Copilot, Perplexity and DeepSeek. Its free Essential plan covers five engines.
Features include competitor share of voice, citation source analysis, sentiment, prompt-level analysis and content recommendations.
Pricing: free Essential plan; see the vendor’s pricing page for paid tiers.
Best for: enterprises that want monitoring plus a machine-readable version of their site for AI agents.
Scrunch tracks prompts, topics and entities, and reports the citations and competitor rankings behind each. Its Agent Experience Platform serves a lightweight, machine-readable site version to AI agents.
Pricing: 7-day free trial; see the vendor’s pricing page.
Best for: large consumer brands that want software and services in one contract.
Bluefish describes itself as an agentic marketing platform for enterprise marketers. It says it tracks 10+ LLMs daily, including Alexa for Shopping.
Pricing: request a demo from the vendor.
Best for: teams that want prompt tracking tied to AI crawler activity on their own site.
Promptwatch tracks Gemini, ChatGPT, Claude, Perplexity and DeepSeek, and its FAQ also names AI Overviews. Agent Analytics shows when AI crawlers read your pages.
Pricing: free trial available; see the vendor’s pricing page.
Each engine shows sources its own way. Run these checks when you test a tracker on your own prompts.
ChatGPT can answer from model knowledge or from web search, and links appear mainly when it searches. Track mentions and citations as separate metrics.
OpenAI’s crawler documentation says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers.
Our ChatGPT visibility tracker page and our explainer on how ChatGPT rank tracking works go deeper on method.
AI Overviews appear only for some queries and cite many sources. AI Mode handles longer, conversational questions and can show different links.
Treat them as two channels. Our walkthrough on tracking your website ranking in Google AI Overviews covers the manual checks.
Gemini doesn’t always show links. Google’s Gemini Apps help says no Sources button means no links were provided for that response.
So in Gemini, mention rate tends to matter more than citation rate.
Copilot answers cite sources, but fewer per answer than AI Overviews in our data. Compare your tracker’s results with the free AI Performance report in Bing Webmaster Tools.
Our Microsoft Copilot visibility tracker covers this channel on its own.
Claude gives citations when it uses web search. Fewer US adults use it than ChatGPT, so track it when your buyers or referral data point there.
Claude tracking is available on our Enterprise plans. See the Claude visibility tracker page for how we measure it.
We track our own brand on the same prompts across every platform. From September 15 to October 14, 2026, our share of voice varied widely by engine (Ansvisor tracking data). That month’s data covers 103,427 AI answers and 746,702 citations.
A brand’s share of voice can differ several-fold between AI engines in the same month. A blended score would have hidden that gap.
Links per answer differed too: about 14 in AI Overviews, about 12 in Gemini and about 5 in ChatGPT.
Read how AI share of voice is calculated before you compare tools that report it.
List the engines your buyers use. Drop any tool that sells them only as add-ons you can’t afford.
Run 20 real buyer prompts during a trial and compare the results with manual checks.
Ask to see the full answer and the exact cited URLs behind every score.
Confirm the tool reports a visibility rate over time. One answer proves little.
Match the tool to your team. Enterprises need access controls, agencies need multi-client reports, and developers may want self-hosting.
Want a weekly routine for checking the engines side by side? Follow our AI search monitoring workflow.
Start a 14-day free trial and track your first 20 prompts across platforms this week.
An AI rank tracker is software that runs a fixed set of prompts in AI assistants and AI search features on a schedule. It records whether your brand is mentioned, which URLs are cited and which competitors appear, then shows how that changes.
It depends on which platforms your buyers use. Ansvisor, Peec AI, AthenaHQ and Ahrefs Brand Radar cover most major engines. Profound fits enterprise programs. Ansvisor is also open source, so teams can self-host it.
Good trackers run each prompt many times and report how often your brand appears. SparkToro found AI tools rarely return the same brand list twice, so a visibility rate over many runs tells you more than any single answer.
Start with the platforms your buyers use. For most US audiences that means ChatGPT, Google AI Overviews, Google AI Mode and Gemini, then Microsoft Copilot and Claude. Check whether each engine is included or sold as an add-on.
Yes. Ansvisor publishes its AI search intelligence platform on GitHub under the MIT license, so you can self-host it. You’ll still need a database, an AI provider key and a scraping service, plus time for maintenance.
Co-founder at Ansvisor
Cihan Geyik is the co-founder of Ansvisor, an open-source, cloud-ready AI Visibility platform for AI Search. With more than 15 years of experience in digital marketing and growth, he writes about AI visibility, AI search, AEO, GEO, citations, and answer engines. He focuses on helping brands understand and improve their presence across ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI-powered discovery platforms.
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© 2026 Ansvisor. All rights reserved. Ansvisor is an open-source AI Search Intelligence Platform for AI Visibility. Ansvisor is a brand owned and operated by Empler AI Inc.

