AI Brand Mentions & Sentiment

See how AI describes your brand

Ansvisor finds every answer in ChatGPT, Gemini, Perplexity, Copilot and Google AI that names your brand. You get the quote, its sentiment, your position in the list and the competitors named next to you.

AI Brand Mentions
Tracking 6 AI platforms
best crm for small sales teams
Run prompt
01
ChatGPT · #1 of 4 “Northwind CRM is the easiest to set up for teams under 20 reps.”
Positive
02
Gemini · #1 of 2 “Northwind CRM is usually cheaper per seat than Kestrel CRM.”
Neutral
03
Perplexity · #2 of 5 “Stands out for built-in email sequences at a lower price.”
Positive
04
Google AI Overviews · #1 of 3 “Northwind is often praised for fast onboarding.”
Positive
05
Microsoft Copilot · #1 of 2 “A good fit for mid-size teams.”
Positive
+71 net sentiment
Mostly positive
3,968 mentions 21.5% mention rate 76% positive 214 of 320 prompts
app.ansvisor.com/dashboard/mentions

Mentions & Sentiment

Where AI mentions your brand, how it describes you, why, and what to do about it.

Copy summaryExport CSVReports

Net sentiment is +71 (↑ 9 vs the previous 30 days). Most of the rise is on ChatGPT (+14). AI usually names Northwind CRM next to Kestrel CRM and Harbor CRM.

Built from aggregates with a fixed template, no LLM call · Sep 24 – Oct 23 · 18,456 tracked responses · 3,968 mentions

Total mentions

3,968+38%

times responses named Northwind CRM

Mention rate

21.5%+4.2

of 18,456 tracked responses

Prompts with mentions

214+12%

of 320 tracked prompts

Net sentiment

+71+9

76%19%5%n=3,968

Mentions & sentiment over time

MentionsMention rateNet sentiment
Sep 24Oct 1Oct 8Oct 15Oct 23

By AI platform

PlatformMentionsRateSentimentNet
ChatGPT1,28427%
+76↑ 14
Gemini91822%
+72↑ 6
Google AI Overviews70219%
+69↑ 8
Google AI Mode48618%
+74↑ 5
Perplexity37120%
+65↑ 3
Microsoft Copilot20715%
+62↑ 2

Competitor framing

How often AI names each brand, and how often in the same responses as you.

BrandResponsesRateAlso names you
Northwind CRMYou3,96821.5%—
Kestrel CRM3,48818.9%1,402 · 40%
Harbor CRM2,62114.2%1,138 · 43%
Brightlane1,7729.6%512 · 29%
Fernway1,1266.1%344 · 31%
Mapleleads6273.4%201 · 32%
PromptPlatformMention contextSentimentPositionCo-mentionedDate
best crm for small sales teamsChatGPT…for teams under 20 reps, Northwind CRM is the easiest to set up and includes pipeline automation on every plan…Positive#1 of 4Kestrel CRM, Harbor CRMOct 23
northwind crm vs kestrel crmGemini…Northwind CRM is usually cheaper per seat, while Kestrel CRM has deeper enterprise reporting…Neutral#1 of 2Kestrel CRMOct 23
affordable crm with email automationPerplexity…Northwind CRM stands out for built-in email sequences at a lower price than most rivals…Positive#2 of 5Brightlane, FernwayOct 22
crm for startups 2026Google AI Overviews…popular picks include Northwind CRM, Harbor CRM and Mapleleads, with Northwind praised for fast onboarding…Positive#1 of 3Harbor CRM, MapleleadsOct 22
is northwind crm good for enterpriseMicrosoft Copilot…Northwind CRM fits mid-size teams well; very large companies may prefer Kestrel CRM’s permission controls…Neutral#1 of 2Kestrel CRMOct 21
easiest crm to move off spreadsheetsGoogle AI Mode…Northwind CRM imports spreadsheets in minutes and maps the fields for you…Positive#1 of 3Fernway, Harbor CRMOct 21

What AI associates with Northwind CRM

Words and phrases next to your brand, by responses

easy setup

1,412responses

+38%

pipeline automation

1,236responses

+24%

affordable

1,108responses

+31%

small teams

964responses

+12%

email sequences

731responses

+45%

integrations

588responses

+9%

customer support

512responses

+17%

Brand shape: you vs top competitors

Northwind CRMKestrel CRMHarbor CRMBrightlane

Biggest gap: “enterprise”: Kestrel CRM in 41% of the responses naming it; Northwind CRM in 12% (#3).

AI brand mention tracking

Track AI brand mentions across every answer engine

Ansvisor is an AI brand mention and sentiment tracker. Add the prompts your buyers ask, and it runs them on a schedule, reads each answer and counts the ones that name you. Five numbers tell you where you stand.

01

Total mentions

How many AI responses named your brand in the selected range, with the change against the previous period.

Overview
02

Mention rate

The share of tracked responses that include you. It shows reach even when the number of prompts changes.

Overview
03

Prompts with mentions

Which of your tracked prompts produce at least one answer that names you, and which ones never do.

Overview
04

Net sentiment

Positive share minus negative share, from -100 to +100, per platform and over time.

Overview
05

Position and co-mentions

Where you sit in each list of recommendations and which brands the AI named in the same answer.

Mentions
Quote-level mentions

Read the exact quote behind each mention

Every mention opens on the words the AI used, with the prompt, platform, your position in the list and the brands named next to you. Filter by sentiment to find answers that hedge or point buyers elsewhere.

Mentions

3,968 responses · 214 prompts · updated 2 min ago
PromptPlatformMention contextSentimentPositionCo-mentioned
best crm for small sales teamsChatGPT…for teams under 20 reps, Northwind CRM is the easiest to set up and includes pipeline automation on every plan…Positive#1 of 4Kestrel CRM, Harbor CRM
northwind crm vs kestrel crmGemini…Northwind CRM is usually cheaper per seat, while Kestrel CRM has deeper enterprise reporting…Neutral#1 of 2Kestrel CRM
affordable crm with email automationPerplexity…Northwind CRM stands out for built-in email sequences at a lower price than most rivals…Positive#2 of 5Brightlane, Fernway
crm for startups 2026Google AI Overviews…popular picks include Northwind CRM, Harbor CRM and Mapleleads, with Northwind praised for fast onboarding…Positive#1 of 3Harbor CRM, Mapleleads
is northwind crm good for enterpriseMicrosoft Copilot…Northwind CRM fits mid-size teams well; very large companies may prefer Kestrel CRM’s permission controls…Neutral#1 of 2Kestrel CRM
Mentions vs citations

Brand mentions vs citations in AI search

Brand mentionCitation
What it isYour brand name appears in the answer textThe answer links to a page as a source
Needs a linkNo. Most AI mentions are unlinkedYes, to your site or a third-party page
What it tells youWhether AI recommends you, and in what wordsWhich pages AI trusts to build the answer
What to fix when it's missingPositioning, reviews, comparisons and third-party coveragePage structure, evidence and crawler access
Where to track itMentions & SentimentCitations Monitoring
Transparent sentiment

How Ansvisor scores AI brand sentiment

Rules read the sentence that names you, so praise for a rival in the same answer doesn't count toward your score. There is no second LLM call: the same answer always gets the same label, and it costs nothing extra.

Scoring one mention

Positive

…for teams under 20 reps, Northwind CRM is the easiest to set up and includes pipeline automation on every plan…

✓Sentence that names the brand found

✓Positive phrase: “easiest to set up”

✓No hedge or negation around the brand

✓Rival in the same sentence: none

ChatGPT · best crm for small sales teams · #1 of 4Positive

Net sentiment

Last 30 days · n=3,968

+71

↑ 9vs previous 30 days
Positive76%Neutral19%Negative5%
ChatGPT
+76
Gemini
+72
Google AI Overviews
+69
Google AI Mode
+74
Perplexity
+65
Microsoft Copilot
+62
Brand perception

What AI associates with your brand

Perception lists the words AI puts next to your name and compares your brand shape with your top competitors. The biggest gap points to the attribute a rival owns, which is usually the next page to write.

What AI associates with Northwind CRM

Words and phrases next to your brand, by responses

easy setup

1,412responses

+38%

pipeline automation

1,236responses

+24%

affordable

1,108responses

+31%

small teams

964responses

+12%

email sequences

731responses

+45%

integrations

588responses

+9%

customer support

512responses

+17%

Brand shape: you vs top competitors

Northwind CRMKestrel CRMHarbor CRMBrightlane

Biggest gap: “enterprise”: Kestrel CRM in 41% of the responses naming it; Northwind CRM in 12% (#3).

Brand × attribute

Share of the responses naming each brand

AttributeYouKestrel CRMHarbor CRMBrightlaneFernway
easy setup61%14%19%9%11%
affordable48%9%12%27%15%
small teams44%8%21%12%18%
automation37%31%16%10%8%
integrations18%29%38%7%9%
enterprise12%41%10%6%4%
Competitor framing

Who AI names alongside you

See how often AI names each rival, how often it names them in the same answer as you, and whether that set is growing. For visibility, citations and share of voice side by side, see Competitor Benchmarking.

Competitor framing

How often AI names each brand, and how often in the same responses as you.

BrandResponsesRateAlso names you
Northwind CRMYou3,96821.5%—
Kestrel CRM3,48818.9%1,402 · 40%
Harbor CRM2,62114.2%1,138 · 43%
Brightlane1,7729.6%512 · 29%
Fernway1,1266.1%344 · 31%
Mapleleads6273.4%201 · 32%

Frequently mentioned with

Kestrel CRM
1,402 responses+18%
Harbor CRM
1,138 responses+12%
Brightlane
512 responses+27%
Fernway
344 responses+9%
Mapleleads
201 responses-6%

The trend shows whether the AI's consideration set around you is changing.

Who uses it

Built for brand, PR, growth and content teams

One dataset, read four ways. Each team gets the view it needs from the same answers.

01

Brand and PR

Spot negative or hedged framing early, see which claims AI repeats about you and check whether a launch changed how you're described.

02

AEO and SEO

Watch mention rate per prompt and per platform, and find prompts where rivals are named and you are not.

03

Content

Turn attribute gaps into briefs. If AI never calls you "enterprise-ready", that is the page to write next.

04

Founders and growth

Copy the summary into your weekly update: mentions, net sentiment and the platform that moved most, in one paragraph.

How it works

From prompt to action

1

Add prompts

Use the questions your buyers ask AI.

2

Run

Ansvisor queries each AI platform on schedule.

3

Detect

Every answer that names you is saved with the quote.

4

Score

Sentiment and position, by rule.

5

Compare

See rivals named in the same answers.

6

Act

Send fixes to Action Center.

Know what AI says about you before your buyers do

Add your brand and the prompts your buyers ask. Ansvisor shows every answer that names you, what it says about you and which competitors it puts next to you.

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FAQ

Frequently asked questions.

How can I see if ChatGPT mentions my brand?

Add the prompts your buyers ask ChatGPT. Ansvisor runs them on a schedule and lists every answer that names your brand, with the quote, the date and your position in the answer.

What is the difference between a brand mention and a citation?

A mention is your brand name in the answer text. A citation is a link to a source page. An answer can name you without linking to your site, or link to your site without recommending you, so Ansvisor tracks both.

How does Ansvisor calculate AI brand sentiment?

Rules score the sentence that names your brand as positive, neutral or negative. There is no second LLM call, so the same answer always gets the same label. Net sentiment is the positive share minus the negative share.

Can I track changes in AI sentiment over time?

Yes. Mentions, mention rate and net sentiment are charted for the last 24 hours, 7, 30 or 90 days, or a custom range, and you can split them by AI platform, country and topic.

What does a position like "#2 of 5" mean?

It is your rank among the brands named in that answer. "#2 of 5" means the AI listed five brands and yours came second.

Can I see which competitors AI mentions with my brand?

Yes. Every mention lists the co-mentioned brands, and the competitor framing table shows how often each rival is named and how often it appears in the same answers as you.

What is an unlinked brand mention in AI search?

It is an answer that names your brand without linking to your site. Most AI mentions are unlinked. They still shape what buyers think of you, which is why Ansvisor counts them.

Which AI platforms does Ansvisor track for brand mentions?

Starter covers ChatGPT and Microsoft Copilot. Growth covers six platforms: ChatGPT, Copilot, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Claude is available on Enterprise.

Do brand mentions in AI answers help SEO?

AI systems build answers from what the web says about you, so mentions on trusted pages make it more likely you are named again. Track mentions and citations together to see both sides.

Is Ansvisor open source?

Yes. Ansvisor is MIT licensed. You can self-host it, or use the cloud version with a 14-day free trial.

Summarize with ChatGPT
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Summarize with Google
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Summarize with Perplexity
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