Opttab

Opttab is one of the broader platforms in AI search. Besides tracking how AI models describe a brand, it builds bot-ready pages and generates content. It also analyzes AI crawler visits and has a module for AI shopping. That breadth is the main reason teams shortlist it, and the main thing to test before buying.

What is Opttab?

The Opttab homepage tagline, "Become the answer in AI Search," sums up the pitch. The company says it helps brands get discovered in AI search and turn that visibility into traffic, demand and revenue.

It sells to SEO and GEO teams, agencies, SaaS companies, brand teams, ecommerce retailers and local businesses. The site claims more than 700 brands as users. A free AI Visibility Report gives a quick preview before you sign up.

What does Opttab include?

Not every module comes with every plan. MCP, AXP pages and AI Commerce start on the Growth plan.

Which AI models does Opttab track?

Coverage depends on the plan, according to Opttab’s pricing page.

• Lite tracks ChatGPT and Gemini only.
• Starter covers eight models, including ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, DeepSeek and Mistral.
• Growth and Enterprise cover ten models, adding Microsoft Copilot and Meta AI.

Google AI Overviews isn’t listed among the models. That matters for brands with heavy Google traffic. In Ansvisor tracking data (September 15 to October 14, 2026), AI Overviews answers carried about 13.7 links each.

How does Opttab measure AI visibility and citations?

Opttab gives each model a visibility score and a sentiment score. Its dashboard preview shows both side by side for ChatGPT, Gemini, Perplexity and Google AI Mode.

For sources, Opttab reports Share of Citations. As the name says, it compares your domain’s citations with those of other sources. That’s close to what other tools call share of voice, applied to sources instead of brand names.

Ask how the visibility score is weighted before comparing it with another vendor’s number. Each tool defines its AI visibility score differently, so scores rarely transfer.

What are Opttab AXP / Bot Pages?

AXP / Bot Pages are bot-ready versions of your pages built for AI crawlers. Growth includes 50 of them, and Enterprise is unlimited.

The name points to the same idea as the agent experience platform from Scrunch: serve AI agents a version of a page built for machines to parse.

Does Opttab track AI traffic and crawlers?

Yes. Agent Analytics and AI Web and Crawl Analytics show AI bot visits and visitors who arrive from AI platforms. Web analytics is included on every plan, while crawler analytics starts above Lite.

Bot visits and human referrals answer different questions. A crawler visit shows that an engine can read a page. A referral shows that an answer sent someone. The wider practice is called AI traffic analytics.

What is Opttab AI Commerce?

AI Commerce is Opttab’s module for product visibility in AI shopping. It starts on the Growth plan, and Enterprise raises the cap to 1,000 or more products.

It’s aimed at ecommerce teams whose buyers ask assistants for product picks. The pricing page lists two different product limits for Growth, so confirm the number in a demo.

How much does Opttab cost?

All plans include unlimited users and prompt volume data. Prices are shown with annual billing, which includes two months free. Check the pricing page for current amounts.

Who is Opttab for, and where does it fall short?

Opttab suits teams that want tracking, content and bot delivery from one vendor. Ecommerce brands get commerce features that many trackers don’t offer.

The limits are worth knowing:

• Lite tracks two models weekly or monthly, which gives few data points for trends.
• Google AI Overviews isn’t in the model list.
• Bot pages, MCP and commerce sit behind the Growth plan.
• It’s a closed platform, so you can’t inspect the scoring or host it yourself.

Opttab also publishes its own tool roundups. Its "Top 10 AI Search Analytics Platforms in 2026" page drew 156 AI citations on AI visibility questions. Source: Ansvisor tracking data, September 15 to October 14, 2026.

How to test Opttab in a 7-day trial

Seven days is short, so plan the trial before you start it. A focused test tells you more than clicking through every module.

1. Choose prompts with buying intent, such as "best," "vs" and "alternatives" questions in your category.
2. Run them on the engines your buyers use, and note any engine you need that isn’t covered.
3. Open a few answers yourself and compare the brands and links with what the dashboard reports.
4. Ask support how the visibility score is weighted and how often prompts run on your plan.
5. If you’re on Growth, publish one bot page and confirm it matches the live page.

Opttab vs Ansvisor

Pick Opttab if bot pages and commerce feeds are must-haves. Pick Ansvisor if you need Google AI Overviews coverage, a transparent method or control over where your data lives.

How Ansvisor helps

Ansvisor’s Answer Engine Insights tracks visibility, mentions, citations and sentiment across six AI platforms. You can filter every view by region, language and topic. Citations Monitoring shows the exact URLs behind each answer.

For a wider shortlist, see our tested list of AI visibility tools, or start a 14-day free trial.