Product Marketing Manager — Market Intelligence, Positioning & Category Insight

Upcoming Role · Remote (USA or Europe)

The way brands are discovered online is changing quickly. AI systems are increasingly shaping what gets surfaced, how companies are interpreted, and which products or services are mentioned across search-like experiences. Ansvisor helps teams understand that visibility, measure what influences it, and act with greater clarity in a market that is still evolving.

We expect product marketing to become an important function as we continue to grow — especially in a category where buyer language, market structure, and competitive dynamics are still taking shape. We anticipate opening a Product Marketing Manager role focused on helping Ansvisor understand the market more clearly and turn that understanding into stronger positioning, sharper messaging, and better go-to-market decisions.

This role will likely sit close to the center of how Ansvisor interprets the category around it. We’ll be looking for someone who can build a strong point of view on the market, synthesize signals from multiple sources, and make those insights useful across sales, product, marketing, and leadership.

This is a role for someone who enjoys ambiguity, likes markets that move fast, and knows how to turn information into commercial advantage.

About the Role

This role will focus on helping Ansvisor build a clearer understanding of the category, competitors, buyer dynamics, and the market narrative that surrounds AI-driven search and answer engine visibility.

We expect the role to bring together several connected responsibilities:

• Competitive intelligence
• Market and category research
• Positioning and messaging support
• Win-loss learning
• Insight-sharing across teams
• Strategic support for leadership and GTM decisions

Rather than treating these as isolated workstreams, this role should help connect them into one operating system for market understanding.

You will likely:

• Maintain a clear and current view of the competitive landscape
• Track how adjacent and direct competitors position themselves, evolve their products, and move commercially
• Translate market changes into implications for messaging, product direction, sales strategy, and buyer education
• Build and maintain assets that help GTM teams compete more effectively
• Help Ansvisor sharpen how it defines the category and explains its place within it
• Support internal decision-making with structured, relevant market insight

This is not a purely academic research role. The goal is to produce insight that changes how the company operates.

What We’ll Likely Look For

We’re interested in people who can develop a strong understanding of a moving market and make that understanding useful.

You may be a strong fit if you:

• Know how to research competitors, buyers, and adjacent markets without getting lost in noise
• Can identify what matters, what is changing, and what those changes mean commercially
• Are comfortable turning complex information into messaging, assets, and practical recommendations
• Have strong instincts for positioning in categories that are still forming
• Can work across product, sales, customer success, marketing, and leadership without losing clarity
• Are a strong writer and can create materials that are useful, precise, and easy to apply
• Can hold a point of view while still updating it quickly as the market changes

We’ll value someone who combines analytical sharpness with practical execution and good commercial judgment.

What You’d Be Expected to Do

While this role is not open yet, we expect responsibilities to include:

Market and Competitive Intelligence

• Building and maintaining Ansvisor’s view of the market landscape
• Tracking direct competitors, adjacent players, and emerging entrants
• Monitoring changes in product direction, pricing, messaging, category framing, and go-to-market strategy
• Translating those changes into useful internal guidance
• Going deep enough on competitor products and workflows to form defensible views rather than surface-level summaries

Positioning and Messaging Support

• Helping refine how Ansvisor is positioned in a developing category
• Supporting messaging work with strong market context and competitive understanding
• Contributing to product narratives, website messaging, sales language, and launch framing
• Ensuring the way Ansvisor talks about itself stays clear as the market evolves

Win-Loss and Buyer Learning

• Building or supporting a structured approach to win-loss learning
• Reviewing deals, gathering buyer feedback, and identifying patterns across wins, losses, hesitation points, and evaluation criteria
• Helping teams understand what is driving deal outcomes across product, pricing, education, trust, and execution
• Turning that insight into action across GTM and product functions

Cross-Functional Insight Delivery

• Building battlecards, market briefs, competitive summaries, objection-handling materials, and deal support assets
• Sharing insight regularly with sales, customer success, product, leadership, and marketing
• Helping teams interpret what is changing in the category and how Ansvisor should respond
• Supporting leadership with clear market context for planning, messaging, and strategic decisions

You Might Be a Fit If…

You know how to turn research into action

You don’t stop at gathering information. You help people use it — in deals, launches, messaging, strategy, and planning.

You’re strong on positioning

You understand that in an emerging category, wording matters. You can help define what a company is, why it matters, and how it should be understood.

You separate signal from noise

You’re comfortable in fast-moving markets and know how to focus on what meaningfully affects buyers, competitors, and category direction.

You write clearly

You can take a complicated topic and turn it into a concise, useful document without flattening the nuance.

You work well across functions

You’re comfortable supporting product, marketing, sales, leadership, and post-sale teams with equal credibility.

Likely Requirements

We expect this role to be best suited to someone with:

• Experience in product marketing, market intelligence, competitive intelligence, strategy, or a related function in B2B SaaS
• Strong research, synthesis, and communication skills
• Experience building market-facing or field-facing materials such as messaging docs, briefs, battlecards, or strategic summaries
• A practical understanding of how positioning affects sales, product adoption, and go-to-market execution
• Comfort working cross-functionally in an early-stage or fast-moving environment
• The ability to work independently in a remote role across the USA or Europe

Strong Signals

These are not strict requirements, but they would stand out:

• Experience in SaaS, AI, martech, analytics, search, SEO, content, or digital visibility products
• Experience supporting enterprise or mid-market sales teams with competitive or messaging assets
• Familiarity with AI search, answer engines, LLM-driven discovery, or related market shifts
• Experience building win-loss or competitive intelligence programs
• Exposure to analyst-facing work, market research, or category strategy
• Experience in a company helping define a new or evolving market category

Why This Role Matters

Ansvisor is building in a space where the market is changing quickly and the language around the category is still developing. That means product marketing needs to do more than support launches. It needs to help the company understand where the market is moving, how buyers are making sense of the space, and how Ansvisor should position itself with clarity and confidence.

The person in this role will help shape that understanding. Their work would influence messaging, product decisions, GTM execution, and the way Ansvisor defines itself in a category that is still being formed.

This is a chance to build clarity where clarity is a competitive advantage.

Role Status

This is an upcoming role, not an actively open position today. We’re sharing it because we expect it to become an important hire as the company grows, and we’d like to hear from people who may be a strong fit when the time comes.

Location: Remote
Regions: USA or Europe

How to Express Interest

If this role sounds aligned with your background, feel free to send us:

• Your CV or LinkedIn profile
• A short note on why this role interests you
• Optional: examples of competitive research, positioning work, battlecards, market briefs, or win-loss programs you’ve contributed to

Send details to: career@ansvisor.com

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